Marketing degree completion programs can connect earlier business, communication or creative coursework with a defined major. In the online options below, compare how your transfer credits fit the work still to do: research customers, interpret evidence, choose channels and defend a marketing plan.
Marketing Degree Completion Programs by Research and Project Work
These online bachelor’s programs accept transfer applicants and publish concrete marketing requirements. Explore their research, concentration and final-project choices, then ask for an official evaluation of the degree that best fits your previous study and interests.
Use the research methods and final assignments to compare what you’ll study after transfer. SNHU and Franklin include primary research, while TESU requires Marketing Research and a complete marketing plan. Concentrations add another decision: SNHU’s Digital Marketing and Social Media Marketing options should be evaluated as the specific route you intend to finish. Earlier communication or business credit still needs a place in that course plan.
This shortlist includes 20 online degree offerings at 20 colleges. Compare transfer credit policies with the requirements of your chosen major. Check each program’s schedule and any laboratory, fieldwork, or campus commitments before enrolling.
How we select programs
These programs publish specific research, campaign and final-project requirements alongside online study and transfer routes. Comparing those academic choices helps you select the degree to have evaluated against your earlier credits.
For Consumer Research and Marketing StrategyOnline
Entry Requirements
Eligible prior coursework can be evaluated for the BBA’s general education, business and major requirements.
The programs, with context
Online Marketing Degree Programs and Transfer Credit Requirements
For Building and Explaining a Marketing Plan
Franklin University
BS in Marketing
OnlineTransfer entry route
Franklin’s marketing coursework gives you several concrete assignments to ask about before returning. Marketing research includes questionnaire design, while digital marketing brings search, email, social channels and measurement into a client plan. The Integrated Marketing capstone adds a client case that combines the major’s subjects. This makes Franklin a useful option if you want the final degree work to produce a clear marketing argument, supported by research, rather than simply add disconnected promotional courses to an existing transcript.
Before you apply: The BS requires 124 credits, and the program page lists six-week courses. Confirm how transferred business courses affect the sequence leading into the capstone.
SNHU lets returning marketing students compare a general track with Digital Marketing and Social Media Marketing concentrations. The degree includes marketing research, including survey work, and a writing-intensive strategic marketing planning capstone. Those requirements are useful reference points if your prior study includes communications, business or design: the evaluation should show what counts toward the marketing major and what remains elective credit. Eight-week online terms make the course sequence easier to compare with a working schedule.
Before you apply: Choose the marketing concentration before planning the final terms. Optional experiential or internship opportunities require their own arrangements and should not be treated as automatic credit for your current job.
Where You Start
Apply online, complete the required attestation form, and submit a transcript request for each previous college. Confirm any additional requirements for your program.
Transfer Credits
Up to 90 credits may transfer; at least 30 must be earned at SNHU.
For Marketing Across Commercial and Nonprofit Settings
University of Maryland Global Campus
BS in Marketing
OnlineTransfer entry route
UMGC’s marketing degree extends from consumer behavior and digital customer relationships to nonprofit marketing and entrepreneurship. This range can suit a returning student whose work crosses small-business promotion, customer service or community organizations. Marketing research and the Marketing Management Capstone provide a framework for turning those interests into assessed academic work. Compare the major course descriptions with earlier business or communication classes, especially where a familiar topic may have been taught at an introductory level.
Before you apply: Online delivery does not remove the need for upper-level marketing requirements. Ask which earlier courses satisfy the major and which count within general education or electives.
For Marketing Strategy on an Asynchronous Schedule
Colorado State University Global
BS in Marketing
OnlineTransfer entry route
CSU Global’s marketing degree brings consumer behavior, product and brand management, and digital measurement into a strategy-focused course sequence. International and multicultural marketing also appear in the curriculum, which is useful when your interests reach beyond a single domestic customer group. For a returning student, the transcript review should establish how much of the business foundation is complete before the advanced marketing work begins. Eight-week asynchronous courses and monthly starts provide several points to restart that sequence.
Before you apply: The Marketing Strategy and Execution capstone is part of the academic plan. The optional practicum has separate arrangements, so verify its availability before including it in a completion schedule.
Where You Start
Standard transfer admission: 24 semester credits, 2.30 GPA and additional experience criteria; provisional routes are available.
Transfer Credits
Up to 90 credits overall, including no more than 64 community-college credits.
TESU’s marketing area combines required Marketing Research with elective choices in areas such as digital and social marketing, new products and small-business marketing. Applied Marketing Practices centers on developing a complete marketing plan. This structure gives a returning student with several marketing classes a specific area-of-study checklist to discuss. It also keeps the larger BSBA business core visible, so previously earned marketing credits are assessed alongside accounting, quantitative and management requirements rather than in isolation.
Before you apply: Have the advisor identify the courses that satisfy the 18-credit marketing area. An appealing collection of marketing electives still needs to meet the required research and broader business components.
For Updating Earlier Marketing Study With Digital Tools
Purdue University Global
BS in Marketing
OnlineTransfer entry route
Purdue Global’s marketing degree includes digital platforms, analytics and AI applications. If your earlier business credits predate current marketing tools, those named courses make the remaining study easier to assess. Ask how the transfer evaluation treats older marketing classes while you plan the digital and analytical work that will complete the major.
Before you apply: The degree uses quarter credits. Compare converted credits and actual course requirements before estimating the finish line.
Where You Start
Applicants need a high school diploma or equivalent; eligible prior learning can be assessed for credit.
More About the Curriculum +
Degree Total:180 quarter credits across 34 courses.
Digital Study:Courses include digital marketing strategy, social media and AI applications.
Measurement:Marketing Research and Analytics connects campaign work with evaluation.
Penn State builds marketing strategy on consumer behavior and research rather than treating campaigns as isolated projects. That sequence provides a useful transfer checklist for returning students. Review the entrance courses first, then compare any earlier marketing work with the research foundation and advanced topics you still need for the major.
Before you apply: Confirm direct-transfer entrance equivalencies before planning the capstone sequence.
Where You Start
Direct-transfer applicants need at least 27.1 credits, a 2.0 cumulative GPA and the specified entrance courses.
More About the Curriculum +
Research Foundation:Consumer Behavior and Marketing Research support advanced strategy study.
Specialized Topics:Coursework includes digital advertising, sales management, e-commerce and global marketing.
Capstone:Marketing Strategy integrates research with competitive marketing decisions.
ODU’s Digital Marketing BSBA focuses the business degree on campaigns and their measurement. Social media, email, search and paid advertising provide concrete subjects to compare with your previous coursework. The university also publishes the transfer maximum and minimum ODU credits, so the discussion can center on the digital marketing sequence still ahead.
Before you apply: Eight-week courses can include assignment deadlines and set examination times. Check the course schedule alongside work commitments.
FIU’s marketing curriculum connects audience research with sales, pricing and distribution. That breadth can help a returning business student decide where marketing fits within the whole organization. Review the transfer evaluation for both the business foundation and marketing requirements, then compare the fall, spring and summer starts with your intended return date.
Before you apply: Ask which courses satisfy the major rather than the elective block before choosing an upper-level marketing schedule.
Where You Start
Transfer applicants submit previous college records through FIU’s transfer admission process.
ASU’s marketing BS includes opportunities to contribute to the marketing work of business partners. It also combines consumer behavior and selling with analytics and a business capstone. For returning students, the first step is the business-skills admission review: earlier accounting, economics and mathematics may affect entry as well as the remaining degree plan.
Before you apply: Applicants outside the direct-admission criteria can seek competitive portfolio review. That review does not guarantee admission.
American Public University’s marketing degree ends with a senior seminar after the other marketing coursework. That gives returning students a clear final requirement to plan around. The Digital Marketing concentration adds web analytics and integrated communication, while monthly course starts can help you restart study once the transfer review identifies your remaining sequence.
Before you apply: The senior seminar comes after the marketing courses. Include that ordering when estimating your last term.
Park’s marketing BSBA offers supporting electives in areas such as design, advertising, selling and distribution. That flexibility can help you connect an earlier business background with a particular marketing role. The required research and consumer-behavior courses remain the foundation, so compare their transfer equivalents before choosing the elective emphasis.
Before you apply: An internship is one possible elective. Confirm the prerequisites and availability of the three electives you choose.
Cincinnati keeps consumer behavior and research at the center of the marketing major, with an approved elective block for further focus. Returning students can use the transfer review to distinguish that required foundation from the electives still open to them. The Pre-BBA route also provides a way to address calculus before entering the BBA.
Before you apply: Check approval for any design or other non-MKTG elective before counting it toward the marketing block.
Where You Start
Entry requires completed calculus and a minimum 2.5 cumulative college GPA; an online Pre-BBA route is available.
More About the Curriculum +
Required Marketing:Marketing Research and Consumer Behavior total six credits.
Elective Block:The major includes 12 credits of approved marketing electives.
Final Requirement:Business Strategy integrates coursework through cases and simulations.
UMass Global’s Digital Marketing BS combines content creation and social media with research and ethics. The scheduled eight-week format gives you weekly deadlines and feedback, which can be helpful when restarting study. Review how older business credits fit the 120-credit plan while reserving time for the newer digital marketing requirements.
Before you apply: This is the instructor-led program. It does not use the separate MyPath competency format.
Eastern Oregon’s marketing BA and BS share a marketing foundation while language or science electives shape the degree designation. That is a practical choice for returning students with credits outside business. Compare both evaluations, then look at the remaining work in digital marketing, communication, selling and customer relations.
Before you apply: Use quarter-credit totals throughout the comparison and confirm which transfer admission threshold applies to your record.
Where You Start
Transfer applicants with more than 30 quarter credits generally need a 2.25 GPA, or 2.0 with the specified AAOT or ASOT transfer degree.
More About the Curriculum +
Degree Total:180 quarter credits.
Transfer Maximum:Up to 135 credits may transfer.
Marketing Topics:Courses include digital marketing, intercultural communication, selling and customer relations.
For Building a Marketing Portfolio While Finishing
Davenport University
BBA in Marketing
OnlineTransfer entry route
Davenport uses applied assignments to build a marketing portfolio, with an internship or client-based internship course connecting study to an organization. If you already work in a customer-facing role, discuss that applied requirement before planning the final year. The transfer review can then show which earlier credits fit around the digital marketing sequence.
Before you apply: Confirm how the internship or client course is arranged for online students and the amount of scheduled collaboration involved.
WGU’s marketing degree culminates in campaign decisions and analysis, drawing together buyer behavior, segmentation and the marketing mix. The competency format can suit a returning student comfortable planning independent study. Request the transcript evaluation first, then compare the remaining assessments with the marketing experience you already have and the skills you want to develop.
Before you apply: Plan for the required progress in each six-month term rather than assuming all familiar marketing topics will be completed immediately.
Where You Start
Previous college transcripts are evaluated for applicable degree requirements.
More About the Curriculum +
Marketing Applications:Students develop a marketing plan using market analysis and the marketing mix.
Campaign Capstone:The final work involves designing and analyzing a campaign through business scenarios.
Progress Model:Students advance after demonstrating mastery through assessments.
Oregon State offers several online marketing focus areas, including consumer insights, digital communication and professional sales. That lets you compare a broad marketing plan with the direction you now want after time away from college. Review the upper-division and final-credit requirements along with your transfer evaluation before selecting the focus area.
Before you apply: The focus area sits within the marketing degree. Ask which older courses apply to its requirements and which remain general electives.
Bachelor of Science in Business, Marketing Concentration
OnlineTransfer entry route
Excelsior connects its marketing concentration to a business degree built around applied assignments. Returning students can examine how earlier business courses fit the core and how electives fit around the 15-credit concentration. Marketing planning and an industry simulation offer ways to use the new coursework as you complete the broader degree.
Before you apply: The published 113-credit transfer ceiling does not guarantee that every prior course will satisfy this concentration’s requirements.
Memphis connects marketing study to consumer insights and research before the strategy work later in the degree. Returning students with introductory business credits can compare them against the BBA’s lower and upper division requirements. The 24-credit marketing major makes the specialized part of the plan visible alongside the full degree requirements.
Before you apply: Confirm online availability for your remaining courses; Memphis describes online and hybrid pathways that depend on course availability.
Where You Start
Eligible prior coursework can be evaluated for the BBA’s general education, business and major requirements.
More About the Curriculum +
Degree Total:At least 120 credits.
Marketing Major:24 credits in the major.
Core Marketing Courses:Consumer Insights, Marketing Research and Analytics, and Marketing Strategy.
Organize your previous college credits in the degree planner, then take your course list and questions to a school’s transfer advisor. The school’s evaluation determines which credits count toward your degree.
Can Your Transfer Credits Satisfy Marketing Research Requirements?
Marketing research is a useful checkpoint when reviewing prior credit. SNHU includes survey-based primary research, Franklin addresses questionnaire design, and TESU requires Marketing Research within its area of study. A general introduction to advertising may cover a different set of skills.
For each earlier research, statistics, or consumer-behavior course, gather a description of the methods and assignments it covered. Ask whether those transfer credits satisfy the named marketing requirement or another degree category. If your previous study emphasized writing or advertising, have the evaluator identify the research work that remains before you move into the advanced marketing sequence.
How Does a Digital or Social Media Concentration Change Your Plan?
SNHU offers Digital Marketing and Social Media Marketing concentrations. CSU Global combines digital measurement with brand management and international or multicultural marketing. UMGC adds nonprofit marketing and entrepreneurship to its course mix.
Write down the kind of marketing work you want to study, such as audience research, digital measurement, or nonprofit marketing. Compare that interest with the actual required courses rather than relying on a concentration label. Ask which concentration courses remain after transfer and whether any of your earlier electives can satisfy them.
Franklin’s Integrated Marketing capstone uses a client case, and its digital course develops a client plan across channels and measurement. TESU’s Applied Marketing Practices builds a complete marketing plan. These requirements make writing, evidence and revision part of the degree comparison.
Ask what the final project expects you to submit, how the client or case is chosen, and which courses must be completed first. Set aside study time for analysis, writing, and revisions as well as the scheduled classes. If you want to use a project from your workplace, discuss the assignment rules with the instructor before building the completion plan around it.
Questions About Marketing Degree Completion Programs
Can Communication Credits Apply to a Marketing Bachelor’s?+
The university must evaluate each course against its own requirements. Communication study may fit a degree category without replacing a marketing-major class. Request a course-by-course audit that identifies research, core business and advanced marketing requirements.
Which Program Offers a Social Media Marketing Concentration?+
SNHU’s Marketing BS offers a Social Media Marketing concentration, along with Digital Marketing and a general track. Have the evaluation name the concentration you intend to complete so the remaining courses are accurate.
What Does a Marketing Capstone Ask You to Produce?+
Several do. Franklin’s Integrated Marketing capstone uses a client case; TESU’s Applied Marketing Practices develops a complete plan; CSU Global has a Marketing Strategy and Execution capstone. Compare the assignment descriptions and prerequisites.
Do Online Marketing Degrees Require an Internship?+
The requirements differ by program. CSU Global describes an optional practicum, and SNHU offers an experiential learning course or an optional internship. Ask for the applied-learning requirement in your selected degree plan and discuss any placement you want to include.
How Should I Compare Franklin’s 124-Credit Marketing Degree?+
Franklin’s Marketing BS totals 124 credits and publishes up to 94 transferable credits. Compare the evaluated requirements you still need, rather than assuming it leaves the same work as a 120-credit degree.
Program details come from the schools’ own degree, admission, transfer, and tuition pages. Program selection follows the criteria stated above. Each school determines how your previous coursework applies.